During April, the Welsh network of Fine & Country offices is embarking on an imaginative and spirited fundraising challenge in support of The Fine & Country Foundation. Aptly named the Dragon Relay, the initiative will see a red dragon mascot journey the length of Wales in a relay-style event designed to inspire creativity, teamwork, and meaningful charitable impact.
Beginning in the coastal town of Llandudno, the dragon will travel south across the country, passing between Fine & Country offices before reaching its final destination in Tenby. Along the way, each office will host the dragon for two consecutive weekdays, transforming the relay into a series of local fundraising moments.
The structure of the relay adds both excitement and responsibility. On the first day, known as Receive, the dragon must arrive from the previous office by 5pm, where it will be welcomed with a celebratory reception. Fundraising efforts begin immediately, giving each team the opportunity to engage their local community. On the second day, Deliver, the hosting office must ensure the dragon reaches the next destination by 5pm, continuing the relay’s momentum across Wales.
What sets the Dragon Relay apart is the inventive approach to transport. In a bid to minimise environmental impact and maximise engagement, teams are challenged to move the dragon without using a car. From canoeing along scenic waterways to hiking picturesque Welsh landscapes, offices are already devising a range of imaginative, and often humorous, ways to complete their leg of the journey. The result promises to be as entertaining as it is impactful, drawing attention and sponsorship along the route.
Tom Carter, Director of Fine & Country North Wales, highlights the inspiration behind the initiative: “Wales is famous for its dragons, so we thought it was only fitting that ours should go on a journey across the country for a great cause. The relay is a brilliant way to bring our teams together, have some fun and raise as much money as possible.”
Adding to the sense of friendly competition, Area Manager Abbie Young notes that offices are already striving to outdo one another with creative ideas. This blend of collaboration and rivalry is expected to energise teams and amplify fundraising efforts throughout the week.
Funds raised will go directly to The Fine & Country Foundation, which supports charities dedicated to tackling homelessness and poverty, causes that remain as urgent as ever.
Dragon Relay Schedule:
16 April: Llandudno to Aberystwyth
17 April: Aberystwyth to Monmouth
20 April: Monmouth to Chepstow
21 April: Chepstow to Newport
22 April: Newport to Cardiff
23 April: Cardiff to Swansea
24 April: Swansea to Tenby
With its combination of creativity, community spirit and charitable purpose, the Dragon Relay is set to capture attention across Wales. More than just a fundraising campaign, it represents a shared commitment from Fine & Country’s Welsh offices to make a tangible difference, proving that with a little imagination (and a dragon), even the most ambitious journeys can help change lives. Donations can be made through the Dragon Relay JustGiving page.